|
Sales Mix for Mustang
Baseball League
Each year, the members of teams
in the Mustang Baseball league sell candy items
to raise money to support the purchase of
uniforms, game operating expenses, field
maintenance expenses, and to fund other needs.
When a company or organization sells more than
one product, it must sell the right combination
of products in order to maximize its profits.
This combination is called the "sales mix," and
it is an important factor in determining CVP
relationships.
The Mustang Baseball teams sell
almond chocolate bars, chocolate bridge mix, and
chocolate-covered peanuts. The league manager,
Angie Bowen, is arranging for this year's candy
order. The company that supplies her products
requires that the teams sell a minimum of 500
products. The cost of each item is $1.00, and
the league is free to mark up items as it sees
fit.
Angie needs your help to
determine the right sales mix, and how it
affects the cost-volume-profit relationship.
Based on last year's sales, Angie arrived at the
following proportions: 40% chocolate bars, 30%
bridge mix, and 30% peanuts. Angie wants you to
explore what would happen to the operating
income and the break-even point if the sales mix
were as follows:
|
Current |
Units Sold = 500 |
Bars = 40% |
Mix = 30% |
Peanuts=30% |
|
Even |
Units Sold = 500 |
Bars = 33.3% |
Mix = 33.3% |
Peanuts=33.3% |
|
Bars |
Units Sold = 500 |
Bars = 50% |
Mix = 25% |
Peanuts=25% |
|
Mix |
Units Sold = 500 |
Bars = 25% |
Mix = 50% |
Peanuts=25% |
|
Peanuts |
Units Sold = 500 |
Bars = 25% |
Mix = 25% |
Peanuts=50% |
Do the
following:
- Click the link to download
the
Candy file. Download the Candy file to
your Internet Assignments Disk.
- Log off of the Internet and
then close your Web browser.
- If necessary, start Excel
and make sure that your Internet Assignments
Disk is in the appropriate drive. Open the
Candy workbook from the disk and save it as
Sales Mix Candy.
- Enter the new workbook
name, your name, and the date in the Title
sheet.
- Give the Total Candy Sold
value in cell C4 the range name
"Units_Sold." Use the Create Names command
to create names for the Percent of Sales
values found in the D5:F6 range of the Sales
worksheet.
- Using Scenario Manager,
create the five scenarios listed above. The
changing cells in each scenario are the
percent of sales values found in the D6:F6
range and the Units Sold value found in cell
C4. Add a description of each scenario.
- Use the Names Create
command to create names for the outcome
values in the range C20:C21.
- Create a Scenario Summary
report for the five scenarios. Include the
operating income and the break-even point in
the scenario summary report.
- Print the scenario summary
report in landscape orientation.
- Analyze the report. Which
sales mix results in the highest operating
income and the lowest break-even point?
Based on this, which of the three candy
items is the most profitable to the company?
- Save your changes and close
the Sales Mix Candy workbook.
|